Kelly Hayre has been promoted from Attraction World Group Head of Trade Sales to Retail Director.
She joined the business from Superbreak in 2018, initially as a Business Development Manager.
In her new role as Retail Director, she will oversee the strategic direction and operation of the retail division.
Group CEO Olly Nicholls said: “When we recognised the need to appoint a Retail Director, Kelly was the only candidate we considered.
“Her track record within Attraction World speaks for itself, but it was her direct comparison with industry peers that truly highlighted her exceptional capabilities.
“Kelly has consistently outshone her counterparts in every aspect of her work with us. Her promotion is not just a testament to her hard work and commitment to Attraction World but also to her outstanding leadership qualities and deep understanding of the travel and leisure market.”
Chief Operating Officer Justin Mahoney said: “Kelly has been instrumental to our investment in product breadth and depth, ensuring our agents have access to the diverse array of offerings their customers desire.
“Moreover, her promotion underscores our commitment to investing in talent and driving engagement within Kelly’s team and beyond.”
In addition to Kelly’s appointment, Carly-Ann Moore (above) has been appointed Commercial Account Manager, starting in mid-May.
She has previously held the roles of Regional Sales Manager at JTA Travel Group and Sales Account Manager at AmaWaterways. She was most recently Business Development Manager at recruitment firm Barker Ross.
Attraction World is also looking to recruit a Business Engagement Executive for south-west England and Wales.
